Hartley Ochavillo
Email:hochavillo@gmail.com
Hartley Ochavillo
A User Experience Researcher dedicated to making experiences more Human-Centered
Education
University of California Berkeley 2011
BA in PsychologyGeneral Assembly Los Angeles 2017
UX Design Certificate
Professional Experience
Psychology (UX Researcher) , Honda Research and Development, America
Torrance, CA
July 2018 – Present
Introduced and pioneered Agile development to Honda Research and Development America
Advocated for naturalistic User Experiences and technology that would provide those experiences
Brought fundamental psychological insight on the wants and needs of automobile owners and occupants
Create actionable psychological insight that is core to new User Experiences within vehicles
Validated customer acceptance and usability on newer non-screen based technologies
Researched and validated new User Experiences related to Audio and Haptic experiences
Research and validated core needs and requirements for features that help newer drivers to drive safer
Product Manager, Simple Matters LLC
Santa Monica, CA
February 3, 2016 – June 30, 2018
Advised content and feature changes based on Market Research, User Testing, and normal contextual use
Created and implemented evaluation procedures for content, interactions, and visual designs
Used human factor principals and environmental context to inform app re-designs and interactions
Developed and implemented research methodologies and statistical analysis plans to test and evaluate product usage and app prototypes
Developed and conducted contextual research and interviews to identify needs and uses of our product
Conducted Market Research to identify the needs of current and potential user demographics.
Created reports, presentations, sketches, wireframes, mockups, and personas to inform, propose, and summarize research data gathered, solutions to UX issues, visual updates, and proposed features
Conducted independent UX Projects and contextual research for our product, as well as lead and instructed other staff members on how to conduct contextual field research.
Generated technical issue reports, bug reports, and QA reports
Research Assistant
Relationships and Social Cognition Lab (RASCL) – University of California: Berkeley, Berkeley, California
August 14, 2014- June 2015
Successfully launched long-term psychological study on the education achievement gap
Design and implement social-psychological research experiments
Organize and train other Researchers to run experiments
Social Behavioral Data Analysis
Statistical Analysis
Museum Education Researcher (Field Trip Explainer)
The Exploratorium – San Francisco California
February 1, 2013- June 10, 2015
Showcase, present, and lead activities of scientific phenomena to varying demographics
Create, design, and implement hands-on scientific presentations, demonstrations, and activities
Statistical analysis of data collected via user testing
Conducted user testing, observational studies, and anecdotal studies of exhibit use in the museum
Reported feedback to exhibit developers and offered suggestions to improve design
Computer Skills:
Software:
Axure, Microsoft Office, Open Office, and Google Office (Docs, Sheets, Presentation) Software, Adobe Photoshop, Adobe Illustrator, Jira, Firebase
Coding Languages:
Html5, CSS, Python
Understanding and familiarity of Windows Platform (Vista, 7, 8, 10), Android OS, iOS